Subliminal - Habits & Familiarity
Together with our basic instincts, men are also creatures of habit and of familiarity.
Habits
We are all creatures of habit. In-built is our desire to repeat things that are pleasing and to avoid those things that are unpleasant. To repeat those behaviors that are rewarding and to stop doing those things that lead to frustration and non-satisfaction.
Familiarity
What we perceive as familiar is what we unconsciously prefer. When we become accustomed to things, we unconsciously prefer them above others. This is so hard wired within us that on occasion we can even become familiar with things that do us harm.
Advertisers know that people are creatures of habit and of familiarity and once they can make their product familiar to us there is much greater likelihood we will buy them.
An even bigger plus for advertisers is the fact that after we have bought their product or products there is an even greater likelihood that we will continue to do so, simply because it has become a habit.
|
